IVM Podcast announces senior leadership

New Delhi: Podcast network IVM Podcast has hosted Meghnad S. as Creative Director (Non-fiction) and Safoora Ubaid as the company’s Creative Director for fiction content.

As Creative Director (Non-fiction), Meghnad S will look after the concepts and oversee the operations from concept to content execution in the non-fiction genre. The podcast network features an array of non-fiction podcasts including finance, political, current affairs and sports. Meghnad has previously worked as a journalist, writer and content creator for videos, podcasts and columns. Ubaid, meanwhile, will seek ideas, adapt concepts and stories, and manage the existing portfolio of fiction audio dramas. Ubaid has previously been involved in creating content for other platforms such as Netflix, Amazon, Universal Pictures and Fox Star Studios.

“We are living in a golden age of storytelling and interestingly, we are seeing a massive consumer shift in the consumption of stories. I look forward to building a strong premium fiction slate within an ecosystem where stories are high. Quality scripts can be turned into audio and video content,” Ubaid said in a statement.

By bringing in the best of talent and strengthening the management team, the company is ensuring that its business is able to navigate and scale in the rapidly evolving content landscape, said Amit Doshi, Head of IVM Podcast-Cranscript, in a statement. is ready.

Internet advertising, video games and e-sports and music, radio and podcasts as well as firms, PricewaterhouseCoopers or PwC, a report by multinational professional services network of OTT video, are the top four segments, according to findings from the Media and Entertainment Outlook 2020. The country is expected to see revenue growth in the next four years.

India has emerged as the third largest podcast listening market in the world after China and the US with 57.6 million monthly listeners, fueled by the enthusiasm of music streaming brands and people turning to inspiring, spiritual, fun and fitness content during the lockdown . stated in the report.

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