SonyLIV to stream first Tamil original ‘Meme Boys’ on July 22

Sony Pictures Entertainment-owned video streaming service SonyLIV has announced its first Tamil original meme boys Which will stream on July 22.

Directed by Arun Kaushik and produced by Rajeev Rajaram and Vishal Gautam, the show stars Guru Somasundaram, Badwa Gopi, Siddharth Babu, Aditya Bhaskar, Jayant, Namrita and Nikhil Nair. meme boys Will also be available in Telugu, Hindi, Kannada and Malayalam.

A recent report by FICCI EY states that the share of regional languages ​​in overall OTT (over-the-top) video content will increase from 27% in 2020 to 54% in 2024, as more streaming platforms take over vernacular programming and movies . In 2021 alone, 47% of OTT originals and 69% of films released on the platform were not in Hindi.

Taking a cue, OTT platforms such as VOOT, SonyLIV and Disney+ Hotstar are also following in the footsteps of global giants Netflix and Amazon Prime Video, to acquire movies in four southern languages, apart from Marathi and Punjabi, as they offer customers tier-wise want to entice -two and tier-three towns.

Media experts said streaming brands will need to focus on at least eight to nine languages ​​in search of national reach. All forums have understood and accepted that if they need to be relevant across India, they have to acquire original content for regional markets as well as create original content. As OTTs started to launch, they were guided by the strategy of going after the largest audience along with their content library to the audience. While many went after the audience of Hindi speaking markets, others like Sun Next focused on South content as they already have a huge library of movies and shows.

With most platforms reaching the stage of maturity today, everyone is expanding their audience base by acquiring and creating content in multiple regional languages. The increasing demand for content in all languages ​​drives pricing through the value chain, including writers, filmmakers, actors and crew. Most good technicians these days are just as busy as actors and writers, so keeping costs down is a challenge.

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